Start-up businesses are the most difficult to get funding for since there is no track record for an investor to evaluate. Most Business Angels believe that past performance = future performance; if an entrepreneur has invested his life savings and borrowed from friends and family to get over the first year and there is a tiny profit this is an excellent indication for the future. Asking for funding for an unproven idea, no matter how good, is asking for a very cold shoulder.
Getting any kind of funding can take years and those are years where the entrepreneur is actively presenting to angels; not trying to ‘find’ angels. For the entrepreneur finding an angel that is actively investing in the SME market is the equivalent of finding a gold nugget in the middle of the Sahara Desert. Using a solicitor or accountant with contacts reduces the odds but they are still highly stacked against the searcher. Going down this route the entrepreneur can easily make a dozen meetings in a year with a single angel and still end up rejected.
Most business angels are highly protective of their contact information. If they make themselves too accessible they can receive thousands of business plans each year. Far too many for an individual to critically evaluate. Beer and Partners, an angel network, receive around one thousand business plans per year and put forward just one hundred.
Investors with money have trusted advisors who bring evaluated business propositions to them. Much the same as book publishers have book agents. The entrepreneur with a sound project, who is lucky enough to find an investor in the public domain, will usually find that the investor he has found is a member of several networks. Investors talk among themselves. If one of them rejects a project then that rejection can have a domino effect by eliminating many other angel investors perhaps all the members of an entire network.
In the UK most angels now belong to angel networks. Beer and Partners are one such group with 1800 active investors and some 400 investing institutions in their database. The advantage to an entrepreneur of a professional broker or associate presenting to appropriate members of a network like this one is obvious.
Going it alone is extremely difficult, expensive and time consuming and that is if the entrepreneur is actively presenting. Anyone who maintains money can be found using Internet sites unregistered with the FSA is not telling the truth.
Start-up businesses need three things to succeed when looking for funding:
1) Money
2) A sound Business Plan
3) A professional broker or angel network associate that can present the proposition of the start-up
Notice that ‘money’ is head of the list. Networks need to be paid for their services which are not trivial so the entrepreneur needs to budget for an engagement fee which can be anything from £1,700 to £6,000 depending on the project. All networks also take a percentage for successfully finding funds.
The competition for start-up funding is intense and trying to find it outside an angel network and without skilled help will cost many times more than a network will charge. In the USA it is estimated that at least $50,000 can be spent in this pursuit of angel funding without professional help and that without any guarantee of success.
A sound business plan is essential. Templates downloaded from the Internet stand out a mile and are usually too large and cumbersome to be read. A good broker will edit a report and groom the start-up entrepreneur to present the best case.
Since start-up businesses are the most difficult to get funded – take the uncertainty out of the process, save time and more importantly money, by using experts like Capital Brokers
Posted by capitalbrokers 
Whilst there are glimmerings of a recovery the economic environment and financial thinking is much the same as in the Slump of the 1930s.